Modern Middle Manager
Primarily my musings on the practical application of technology and management principles at a financial services company.
Portals and Content

Tuesday, January 07, 2003  

Over at the blog John's Jottings is a series on creating a Culture of Content, summed up as a learning and sharing organization. John's take is that by using the proper technology a company can make everyone better by encouraging the marketplace of ideas within an organization. Coming from the perspective of a high-tech organization I can see how John's idea would mesh with the existing culture.

I'm not sure if that works well in my organization. The keepers of knowledge don't view computers as a preferred communications medium -- they prefer a phone call. Our company is small so I'm unwilling to try to change the culture. However, putting more timely information into their hands is something worthwhile. Pushing news about our core holdings and the legal environment, personalizing access to internal applications and reports, providing departmental pages -- all add up to providing timely information.

Thinking about the value of a sharing organization I can see in a larger company how the promise of that interaction would be appealing. In a smaller company I don't see as much value internally. Externally, however, possibilities appear. How do you bring people to your site and keep them engaged? Would keeping something like a weblog on our website bring people and keep them around? Or would it be a wasted effort? Perhaps even counterproductive, given the time it takes even to keep a mediocre weblog going? Things to ponder as I look ahead.

posted by Henry Jenkins | 1/07/2003 08:32:00 PM

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